“A better way to work“

Starting from scratch I built a brand platform for Humly, a workplace technology start-up. By exploring the target audience needs and desires, the market and competition, we found ways to leverage the Humly team’s experience into the brand positioning. The brand platform was brought to life through the overarching brand identity and product user interface(s). Humly was launched in ISE Amsterdam 2020, surpassing the ambitious targets for generating leads. It has since expanded to EMEA and won several design awards, including a Red Dot for best product design in 2021.