Helping brands pinpoint where they want to go and how to get there

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I am a brand strategist, and expert in leading cross-functional creative projects. 

Previously the Global Design Strategist for Absolut Vodka, I now help teams and companies as an independent consultant. From creating brand strategies, to finding the right copywriters, designers, photographers and producers to bring them to life.

Great clients make for great work

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Bringing your brand to life 

Your own team has the intimate knowledge of your customers, products and services that only daily contact can bring. But sometimes you need an outside perspective to help find the point where creativity and brand strategy meet. I am that outside perspective. Thanks to extensive experience working for global brands and my training as an architect I bring a deep understanding of creative thinking and problem solving at scale. A long and varied experience working in industry means I can sometimes see new routes that you haven’t started exploring yet.

I work independently, giving you the agility and responsiveness that only an independent consultant can provide. At the same time, I bring the experience of working closely with marketing teams in many companies, from small and dynamic ones you might not have heard of to big and complex ones, like Absolut Vodka.