No one knows their market, products, services, and customers as well as the people who work with them on a daily basis. What is often lacking internally is a method to collaborate through and the expertise to articulate a brand strategy that brings results and works long term. Every brand I develop is created in a collaborative manner with a commitment to produce a strategy that is inspiring, gives clear direction and is easy to understand for all stakeholders and users.

After strategy comes execution. A new brand identity, a new website, a communication plan or campaign. Over the span of 10 years I have built a network of skilled individuals and agencies around the world that can undertake projects from xxs to XXL. There is no one-size-fits-all solution. Every project benefits from carefully considering what is needed, who best to collaborate with, and how to ensure a good return on investment. I help establish and maintain a fruitful working relationship throughout the project.

Client/Agency relationships exist in many forms and inhouse creative agencies are quickly becoming more popular. Regardless of the set-up, processes and challenges are often similar; finding a common goal, vocabulary and way of working to create engaging, fit for purpose solutions. Having delivered 150+ international projects in multidisciplinary, multicultural, often remote teams, I have built an education program for clients of creative services, based on my learnings. The program can be adapted to specific needs.

Sometimes a conversation goes a long way. I often get contacted by people asking for a second opinion on design proposals, help writing a brief, articulating feedback to an agency, or simply to function as a sounding board on brand related questions. Don’t be a stranger, get in touch.