Absolut Vodka
Creating a global master brand identity for Absolut Vodka
“The future is not a given, it’s what you create”
In my position as Global Design Strategist for Absolut Vodka, I developed impactful brand identities for existing and new physical digital channels and platforms. I also led the implementation of identities in all channels and local markets, including adaptations for cultural relevance, local legislation and languages, and design reviews of all creative executions.
